I was so happy to hear from Dan Adams of Real Living Innovations Realty in Wantagh, NY. Dan hired me several times when I was a fairly new home stylist, so I give him credit for helping to jumpstart my business. The first vacant property I staged for him sold in 1 day for list price! This was back when my inventory consisted of a cream love seat, a sofa, 2 faux TVs, some pillows, several end tables, two nightstands, a coffee table, a few console tables and occasional chairs – and some art and accessories. Hardly a small corner of a warehouse – to say the least! But, I put what resources I had to good use and with the money I made from that home staging – I bought more.
Dan acquired a condo listing that had been languishing on the market for years. The previous realtors only listed it as a rental. The owner, who works for the TV show Million Dollar Listing in California, just wanted it sold…like tomorrow. When I went to see the condo, it looked cold and uninviting and, because there were no furnishings, your eye went to every dirt mark on the walls, every spot on the carpeting, every crack…any little thing that was wrong with the home. There really wasn’t anything wrong with the home at all – it was in great shape. But with vacant homes, this is what happens…you see very minor flaw.
Here are some before and after photos of the kitchen, living and dining room areas…
A little color and personality go a long way to make this condo more inviting!
The condo boasts a separate Master Suite upstairs (which, I believe will be the key selling feature of this house), so I wanted to make this space really welcoming and special. There was a nook in the suite, so I made that into an office space.
I wanted to create a home that would appeal to the most likely buyer in this area. With some Census research, I figured an average age range of 35-44. While $50-75K was the majority income range, Long Beach has very healthy statistics for higher family incomes of up to $200K plus. It could be a family moving in – either a married couple or married with children under 18. But a telling statistic was a very large number for females – with no husband present – with a family and an even larger number was a householder living alone.
Taking that info…plus injecting the Long Beach style, I created my staging plan. Beachy casual – but with a year round look that will work for those who don’t have another home and with relaxed and comfortable rooms for kids and guests.
If you would like to view this condo, contact Dan Adams at 516 729-8288. There’s already an offer on this home (yeah!!), but if you are interested, please call Dan.
Click here for website and more info.
And, call me at 631 793-1315 if you have a vacant or occupied home that needs some love and an updated look. I do long distance home staging (e-staging) as well…a budget-friendly way to get your home into buyer-ready shape!
I always thought that an empty house would sell better because people would be able to picture their own items there better, but you made a believer out of me. Very impressive that after your staging the home now has an offer after all this time.
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Hi Linda, I wished I can work with you as well! I’m a home stylist and I really loved all your ideas. I followed your blog from months now and I’ve got fresh ideas from you that I used with my clients. Thanks for the inspiration.